Unlock the potential of Connected TV: insights & strategies

Unlock the potential of Connected TV: insights & strategies

Join us on Thursday, January 25th, at 11:00 am for Programmads' comprehensive webinar on "Connected TV: Landscape & Measurement".

Delve into the heart of the evolving television landscape with expert insights from Sophie Sior and Andrea Hobson.

Why This Webinar?

Get ahead in the digital transformation of television. Our speakers will guide you through the intricate world of Connected TV (CTV), discussing its importance, inventory, measurement, and key takeaways.

This session is designed for professionals eager to understand and leverage the power of CTV in the current advertising ecosystem.

Webinar Agenda:

• Introduction to Connected TV & terminology: familiarize yourself with the CTV landscape and the key terms that define it.
• Why is CTV important?: discover the impact and growth potential of CTV in the digital age.
• Deep Dive in CTV inventory: explore the variety and depth of CTV inventory available to advertisers.
• How to measure success?: learn about the metrics and strategies to evaluate the effectiveness of CTV campaigns.
• Key Takeaways: arm yourself with actionable insights and strategies to navigate the CTV space.
• Q&A Session: engage with our experts, Sophie Sior and Andrea Hobson, and get your questions answered.

Don't miss out on the opportunity to enhance your understanding and strategy for Connected TV.

This webinar is a must-attend for anyone looking to stay competitive and informed in the dynamic world of digital television.

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