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About 1 hour

First party data

Peak season is around the corner. Are you ready to maximize your First-Party data? Discover how to enrich, activate, and connect customer data across platforms with Amazon Marketing Cloud to drive smarter, more personalized campaigns.

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Hosted by

Andrea Hobson
Senior Programmatic Consultant @Programmads
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Patrick Kohnen
Head of Technical Operations @Programmads
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About this event

The peak season is fast approaching. It’s time to turn your First-Party data into a real growth driver.

If you missed the live session, catch up with the replay and learn how to harness the full potential of your customer data. Discover how to enrich, activate, and connect First-Party data across platforms to deliver smarter, more personalized campaigns during the most critical time of the year.

In this session, you'll learn how to

  • seamlessly connect your CRM and Customer Match data across key platforms
  • leverage Amazon Marketing Cloud (AMC) to uncover real-time, actionable insights
  • build stronger cross-channel strategies by linking data intelligently
  • explore real-world success stories from brands driving measurable impact

Whether you're just getting started or looking to take your First-Party data strategy to the next level, this replay is packed with practical insights and proven tactics to help you boost your performance.

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