This webinar explores the major transformations reshaping the DV360 and CM360 ecosystem in 2026. From privacy-first buying and AI-powered activation to CTV convergence and creative personalization at scale, the session will decode the roadmap and its concrete implications for campaign planning, activation and measurement.
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The DV360 and CM360 ecosystem is evolving rapidly. New AI-powered workflows, audience capabilities, omnichannel inventory access and measurement frameworks are changing how advertisers approach media activation and performance optimization.
In this session, Programmads breaks down the most important developments announced for 2026 and explains how brands and agencies can translate these changes into actionable media strategies.
You will learn:
This session is designed for marketers and media teams looking to anticipate platform changes, simplify activation workflows and improve cross-channel efficiency.
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