Join us for an in-depth session exploring two powerful methodologies: Attribution Modeling and Marketing Mix Modeling (MMM). Whether you're optimizing digital campaigns or managing multi-channel strategies, understanding how to evaluate marketing performance is critical.
Register now
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Marketers, if you still measure performance by CTR, it’s time for an upgrade.
Attribution or MMM?
One gives you agility, the other gives you perspective.
And both can be game-changers if you know when to use them.
Listen to Patrick Kohnen to:
✔ understand the core differences between the two approaches
✔ avoid common pitfalls in measurement
✔ get practical tips to improve media decisions
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