Past event
icon - clock
About 1 hour

How do you measure the true impact of your marketing efforts?

Join us for an in-depth session exploring two powerful methodologies: Attribution Modeling and Marketing Mix Modeling (MMM). Whether you're optimizing digital campaigns or managing multi-channel strategies, understanding how to evaluate marketing performance is critical.

Register now

Hosted by

Patrick Kohnen
Head of Technical Operations @ Programmads
icon LinkedIn Profile
icon LinkedIn Profile
icon LinkedIn Profile
icon LinkedIn Profile

About this event

Marketers, if you still measure performance by CTR, it’s time for an upgrade.

Attribution or MMM?

One gives you agility, the other gives you perspective.

And both can be game-changers if you know when to use them.

Listen to Patrick Kohnen to:

✔ understand the core differences between the two approaches

✔ avoid common pitfalls in measurement

✔ get practical tips to improve media decisions