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About 1 hour

Server side: the future of data & measurement

This webinar breaks down how server-side tracking can help you regain measurement accuracy, strengthen attribution across major platforms, and build a cleaner, more compliant data setup.

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Hosted by

Kristine Roke
Web Metrics Consultant @Programmads
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About this event

Discover the power of server-side tracking and why it’s becoming essential in a privacy-first world.

With third-party cookies disappearing and data regulations tightening, marketers are facing a new challenge: how to maintain accurate measurement, attribution and activation without compromising user privacy.

In this exclusive session, our experts will walk you through how server-side technology can help you rebuild a stronger, cleaner, and more compliant data infrastructure.

During this webinar, you’ll learn:

  • Why server-side tracking is a game changer for privacy, performance, and control
  • How to improve data quality and measurement accuracy across platforms (Meta, Google, Amazon, and more)
  • The key steps to implement a server-side setup effectively (from strategy to deployment)

Who should watch it? Digital marketers, data analysts, and advertisers looking to future-proof their tracking, optimize campaign performance, and stay ahead of privacy changes.

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