This webinar covers how programmatic DOOH allows advertisers to move beyond reach and activate outdoor campaigns with stronger precision and contextual alignment. The session relies on concrete examples to illustrate what drives DOOH campaign performance today.
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Programmatic DOOH has changed how outdoor media is planned and used. Instead of buying screens for exposure alone, advertisers use DOOH to communicate with people in specific places and moments, when the environment itself gives meaning to the message.
In this session, Displayce and Programmads share a clear and practical perspective on how programmatic DOOH campaigns can be activated with greater precision and contextual relevance. The focus is on execution choices that directly impact performance, rather than theoretical concepts.
You will learn:
Who should watch it? Media planners, programmatic specialists, agencies and advertisers looking to activate DOOH campaigns with more control, relevance and measurable impact.
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