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Programmatic advertising explained: formats, DSPs, RTB, budgets from €5k. A complete guide showing agencies how to run effective campaigns in 2025.
Amazon programmatic advertising explained: how Amazon DSP helps advertisers run campaigns, optimize performance, and build brand awareness.
Microsoft Invest DSP will sunset by February 2026. Discover how agencies can plan a smooth transition, replace LinkedIn targeting, and build a future-proof programmatic stack without disruption.
The myth goes like this: “Programmatic is great… if you have a tech team, a six-figure media budget, and a data scientist on speed dial.” The truth? Programmatic advertising has never been more accessible - or more essential - for independent agencies. And yet, many still hesitate.
5 reasons why Programmatic Marketing is a must for PR Agencies: Unlock the benefits of programmatic advertising. Drive real-time campaign results with precise digital advertising.
Discover how programmatic buying can revolutionize digital advertising campaigns! Target the right audience with real-time bidding, automate ad buying, and personalize every impression. See why agencies need to shift to programmatic.
Join our experts to discover data-driven tactics to boost performance during Black Friday, Cyber Monday, and the holiday rush. Learn how to apply smart bidding, leverage audience insights, and sustain results throughout the busiest shopping weeks of the year.
Learn how advanced brands use Amazon Marketing Cloud (AMC) to unlock full-funnel insights, prove media impact, and drive performance at scale. This expert-led webinar will show you how to turn AMC data into strategic growth levers.
Peak season is around the corner. Are you ready to maximize your First-Party data? Discover how to enrich, activate, and connect customer data across platforms with Amazon Marketing Cloud to drive smarter, more personalized campaigns.
Digital Out-of-Home (DOOH) is no longer just a "nice-to-have". It has become a strategic channel for data-driven, high-performing media plans. * This webinar is in French
Join us for an in-depth session exploring two powerful methodologies: Attribution Modeling and Marketing Mix Modeling (MMM). Whether you're optimizing digital campaigns or managing multi-channel strategies, understanding how to evaluate marketing performance is critical.
Learn how to elevate your Amazon advertising game with insights from our Amazon Ads partnership and our expertise in programmatic trading solutions.
Get ahead in the digital transformation of television. Our speakers will guide you through the intricate world of Connected TV (CTV), discussing its importance, inventory, measurement, and key takeaways.
As the digital advertising landscape continually evolves, staying ahead of the curve is essential for crafting impactful and innovative campaigns. DOOH is not just a buzzword but a transformative approach to traditional advertising mediums.
We'll discover the unseen potential of Amazon Ads, including the innovative Prime Video Ads and Performance+ Beta, through a narrative that intertwines technology, strategy, and storytelling.