Programmads strengthens its sales team in France with the appointment of Florent D’amato as Business Developer

Paris, December 1, 2025

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Programmads continues to expand its commercial activities in Europe and announces the appointment of Florent D’amato as Business Developer for France and Belgium. Based in Paris, Florent will be responsible for supporting the growth of Programmads’ offerings across both markets and reinforcing the group’s relationship with local agencies.

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With more than 10 years of experience in digital advertising - including roles at Groupe Blitzzz Media, Contenteo, and HubSpot - Florent D’amato brings recognized expertise in media strategy and business development.

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“I am very excited to contribute to the expansion of Programmads’ activities in France and Belgium. Independent agencies today are looking for agile, transparent, and accessible solutions to grow their programmatic business. With Programmads, we offer both simple and high-performing services through our Trading offering, as well as flexible adtech solutions thanks to our Licensing portfolio,” explains Florent D’amato, Business Developer for France and Belgium.

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This appointment reflects Programmads’ commitment to strengthening its local presence in French-speaking markets and supporting the growing momentum of programmatic advertising in the region.

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About Programmads

Programmads, recognized as the only Belgian company certified as a Google Marketing Platform - Sales Partner, specializes in assisting marketing agencies and advertisers with the integration and use of Adtech tools. With offices in Brussels, Paris, Madrid, and Warsaw, it offers two main services to its European clients: Programmads Licensing, which provides comprehensive Adtech tools along with training and technical support, and Programmads Consulting, focused on programmatic buying and analytics consulting.

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