Programmads launches Programmads Academy, its online learning and onboarding platform built for clients

Programmads, a European AdTech leader, today announced the launch of Programmads Academy, its new on-demand learning and onboarding platform, available exclusively to clients. Designed and run in-house, the platform gives clients direct access to multilingual video resources to launch and scale their campaigns across the market's leading technologies, including DV360, Amazon Ads and Displayce.

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Support at every stage of the programmatic journey

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With Programmads Academy, the company is doubling down on its promise to make programmatic advertising more accessible. Rather than replacing hands-on work with its teams, the platform complements it, giving clients self-service access to learning resources they can work through at their own pace. The Academy was built to support every stage of the partnership:

• Onboarding: get up to speed quickly on programmatic fundamentals and the key workflows behind each platform.
  
• Platform adoption: tap into practical guides covering setup, activation, features and best practices for the major advertising platforms.
  

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A platform designed to keep growing

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Over the coming months, Programmads will continue to expand the platform with on-demand content, webinars and product-focused resources, all available anytime.

This rollout is yet another example of Programmads' ability to bring together industry expertise and cutting-edge technology in a proven, accessible offering.

Kate Boogaerts, Head of Client Success at Programmads, said: "With Programmads Academy, we're giving our clients the means to build their own expertise and independence, at their own pace, while keeping the close partnership that sets our support apart. It's further proof of our commitment to investing continuously, putting innovation and our clients' success at the heart of our growth strategy."

More broadly, this launch reinforces Programmads' position as a strategic partner, equipped to support agencies and advertisers across every aspect of their programmatic needs.