Past event
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About 1 hour

Amazon DSP: activate the latest AI & data innovations to boost your performance

Retail Media and AI are changing how advertisers run their campaigns. This live session, co-hosted by Programmads and Amazon Ads, shows you how to operate Amazon DSP more intelligently by connecting your first-party data, real-time signals, and advanced measurement solutions.

* This webinar is in French

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Hosted by

Sophie Sior
Head of Media @Programmads
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Patrick Kohnen
Head of Technical Operations @Programmads
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Raphaël Vicario
Senior Ad Tech Sales Manager @Amazon Ads
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About this event

Watch this practical session, co-led by Programmads and Amazon Ads, built for media agency teams already running campaigns or planning their first launch.

In this video, you will learn:

  • First-party data activation: how to connect your data to find incremental reach (lookalike audiences) or, conversely, exclude your existing buyers to protect your margins
  • Speed of execution: rapid campaign deployment through Brand+ and Performance+, illustrated with a concrete client case
  • Measurement & insights: how Amazon Marketing Cloud (AMC) reveals the real impact and incrementality of your campaigns
  • The future of the DSP (Amazon exclusive): a live demo of the Campaign Agent (resolve campaign blockers in natural language) and Creative AI (generate your assets in a few clicks)
  • The Programmads innovation (MCP) & Generative AI: how our platform removes the technical barrier and supports your operations. Query your AMC insights in plain language with no technical skills, automatically generate complex AMC audiences, and launch your DSP campaigns directly from the MCP

Want to put these innovations to work and simplify your daily workflows? This session is for you.

Note: due to Amazon Ads' policies, Raphaël's presentation could not be included in this replay.

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