This webinar shows how NEUTRUM.AI and Programmads help marketers align data, attribution and activation to move from analysis to execution. Using a concrete advertiser scenario, the session illustrates how a unified source of truth combined with AdTech expertise enables smarter budget decisions, clearer trade-offs and more effective cross-channel performance.
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Dashboards are filled with indicators, reports circulate across teams, and key performance metrics are closely monitored. However, when it comes to explaining why results evolve or identifying which marketing efforts truly make a difference, interpretations often remain partial and sometimes contradictory.
In this session, Programmads and NEUTRUM AI (by HASE & IGEL GmbH) present a different approach to performance analysis, showing how Media Mix Modeling helps reconnect results with strategic decision-making rather than isolated channel metrics.
You will learn:
This session is designed for marketers looking to move faster, reduce complexity and turn insight into performance.
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