Programmads Managing Director Gaëtan Godart named to ADWEEK’s 2026 Innovator 50

Gaëtan Godart, Managing Director of Programmads, has been named to the ADWEEK Innovator 50 for 2026, published on 3 November by the US trade magazine ADWEEK. An independent AdTech partner to agencies and advertisers, Programmads starts from a clear observation: as AI automates execution, the value media buyers bring moves even further towards strategy and advisory work. To help them make that move, the company has built Talk to Launch, an AI agent connected to several advertising platforms.

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50 leaders selected from several hundred applicants

Entries were scored by an external jury of industry experts, then reviewed by ADWEEK’seditorial team. The list recognises leaders from agencies, brands, technology companies and media owners. Last year’s honourees included executives from Disney and Microsoft Advertising.

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Faster execution, more demanding campaign management

The major advertising platforms are building AI into their tools and automating a growing shareof execution work: planning, targeting, optimisation, analysis. The time it takes to launch a first campaign is shrinking, and every tool can be pushed further. For media buyers, the challenge ischanging in kind. They need more responsive teams who put the time saved into thinking, moving from executing campaigns to steering them.

As an official reseller, Programmads gives them access to the leading programmatic buyingtools and helps them get the most out of them. A certified Google Marketing Platform Sales Partner and Amazon Ads Advanced Partner, the company designed Talk to Launch to support them through this change.

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Talk to Launch: from data to campaign in a single conversation

On Amazon DSP, Amazon’s advertising buying platform, launching a campaign has until now required three people working in sequence: an analyst able to query Amazon Marketing Cloud (AMC, Amazon’s data environment), a strategist and an operations specialist. Every handover added delay, and it regularly took more than seven days to get from idea to a campaign ready to go live.

Talk to Launch brings these steps together in one conversation. The agent combines AI withMCP (Model Context Protocol), an open standard that lets an AI agent communicate directly with an advertising platform. Users can query their data in plain language, turn it into audience segments and set up the campaign, without writing a single line of code.

According to Programmads’ measurements on Amazon DSP, campaign set-up time drops from seven days to one hour. Onboarding a new advertiser to AMC, which used to take around four weeks, now happens in a matter of moments. Teams can focus on strategy rather than technical data extraction. First deployed on Amazon DSP, the agent now runs on Display & Video 360 (DV360), Google’s buying platform, and will soon be extended to Meta.

“I share this recognition with the whole Programmads team, brought together by one conviction: AI is making campaign execution simpler. Media buyers can go faster and further with their tools, provided they become more agile. Our role is to help them get there, by innovating alongside the major platforms. With Talk to Launch, setting up a campaign now takes nothing more than a conversation, across multiple DSPs,” says Gaëtan Godart, Managing Director of Programmads.

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About Programmads

Programmads, recognized as the only Belgian company certified as a Google Marketing Platform - Sales Partner, specializes in assisting marketing agencies and advertisers with the integration and use of Adtech tools. With offices in Brussels, Paris, Madrid, and Warsaw, it offers two main services to its European clients: Programmads Licensing, which provides comprehensive Adtech tools along with training and technical support, and Programmads Consulting, focused on programmatic buying and analytics consulting.